E-commerce 2015: evolution and projections

January, 2015

This Paper analyzes the major trends that online sales directors expect in Spain in 2015. Participating in this survey, they shared their vision and expectations related to e- commerce in Spain for the next year, as well as to the marketing areas they are going to opt for. This way, e-commerce businesses will be able to plan their digital marketing strategies with useful information about:

  • Sales and growth forecast
  • Online marketing investment forecast
  • Internal organization changes projections
  • Trends by sectors

Sectors that have participated in this research, carried out by digital marketing agency Kanlli and specialized magazine D/A Retail, have been the following: Beauty, Fashion, Accessories, Home appliances, Home, Food, Hotels, Transportation, and Electronics, among others.

Available only in Spanish.