Web Analytics and Optimization
As experts in web analytics, we are sure that we are sure that consumer knowledge is a key point when it comes to defining an appropriate and successful marketing strategy, that is why we consider that consumer studies should be carried out both before and after strategy is implemented.
User testing, user surveys, navigation tracking, brand positionning surveys, multivariable test or web analytics are some of the tools that we regularly use in Kanlli to understand how to make our clients’ marketing investment more efficient.
Although we have a clear digital approach, our analysis often lead us to discover new possibilities, both in online marketing and in clients’ positioning and branding. This even can unveil potential improvement areas which, despite not being directly related to digital marketing, could have important impact on the overall business vision.
Discover all Kanlli can do for your company in the web analytics field, visiting our Case Studies page.
Contact us for more information about our Analysis and Optimization services.