Weibo is the leading microblogging social network in China. We could say that Weibo is like the ‘Chinese Twitter’, although, actually, it has much more functionalities and it is also a more massive tool in China, than Twitter is in Spanish market. That is why advertising campaigns in Weibo offer extraordinary results.
Weibo reached 290 million unique users per month on PC, and 106 million on Mobile devices, last year. According iReseach, 30% of Weibo users search for information about the products which are advertised on this social network. This is one of the best ways to reach people, who were born in 80s – 90s.
In Kanlli we have a wide experience in running advertising campaigns in social networks like Weibo or WeChat, counting on the support of local key opinion leaders (KOLs).
If you´d like to develop an advertising campaign on Weibo, contact us.