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E-commerce 2015: evolution and projections

Estudios y Publicaciones

January, 2015

This Paper analyzes the major trends that online sales directors expect in Spain in 2015. Participating in this survey, they shared their vision and expectations related to e- commerce in Spain for the next year, as well as to the marketing areas they are going to opt for. This way, e-commerce businesses will be able to plan their digital marketing strategies with useful information about:

  • Sales and growth forecast
  • Online marketing investment forecast
  • Internal organization changes projections
  • Trends by sectors

Sectors that have participated in this research, carried out by digital marketing agency Kanlli and specialized magazine D/A Retail, have been the following: Beauty, Fashion, Accessories, Home appliances, Home, Food, Hotels, Transportation, and Electronics, among others.

Available only in Spanish.

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