E-commerce 2015: evolution and projections
This Paper analyzes the major trends that online sales directors expect in Spain in 2015. Participating in this survey, they shared their vision and expectations related to e- commerce in Spain for the next year, as well as to the marketing areas they are going to opt for. This way, e-commerce businesses will be able to plan their digital marketing strategies with useful information about:
- Sales and growth forecast
- Online marketing investment forecast
- Internal organization changes projections
- Trends by sectors
Sectors that have participated in this research, carried out by digital marketing agency Kanlli and specialized magazine D/A Retail, have been the following: Beauty, Fashion, Accessories, Home appliances, Home, Food, Hotels, Transportation, and Electronics, among others.
Available only in Spanish.