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Top Dollar Mobile

SELL YOUR PHONE / SEM/PERFORMANCE

CHALLENGE

The challenge consisted in helping a company from Hong Kong to launch its brand “topdollarmobile” in Spain. Top Dollar Mobile is a company that specializes in recycling and reuse of mobile phones. So far they had been operating only in UK, and decided to enter a new market.

The competition was strong as other brands had large budgets for media, including television campaigns. So we realized that our opportunity lay in digital marketing.

STRATEGY

As our initial budget wouldn’t allow us to advertise through main media channels during the first years, we focused on identifying and understanding consumer behavior. So we detected that users price was almost the only sales driverThe proposed strategy consisted in investing most of the resources in rewarding consumers: this way we would be more competitive than other market players.
Our experience as a performance marketing agency made us opt for designing an affiliate program focused on high quality service and remuneration to the customer. This program was built taking into account purchase lifecycle. Search campaigns were designed to capture consumers near the end of their decision making process, since we knew that the price topped the list of their priorities.

RESULTS

Topdollarmobile program demonstrated the best performance in its category. We achieved stability and profitability in search engine campaigns, optimal performance level, and traffic to the website increased significantly.

Contact us if you are looking for an agency, specialized in search engine marketing.

For more about our digital marketing strategies for Topdollarmobile, we recommend you this article:

Kanlli lanza una campaña de Adwords para Top Dollar Mobile.

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Can we help you with your marketing strategy?

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