Customer acquisition / Digital 360º
Prosegur is one of the larget security company, and probably the one with the deepest experience and the most advanced technology in alarms. Before summer, the company wanted to maintain its growth path and achieve it in an each time more efficient way..
We developed an integrated marketing campaign, focused on the communication of the following idea: “feel safe at home with Prosegur security alarms services”. To convey this idea, we used different channels such as Search Marketing (SEO and SEA), Social Media and Media.
The campaign was centered mainly on Search engine actions, seeking an improvement in brand visibility at the time we linked Prosegur to home security through its offer in home security systems.
The project included also a media plan with the aim of increasing the alarm sales in this segment. We thus started a brand performance strategy mixing both online media and performance channels. It appeared in the main economic and general newspapers, in CPC platforms, in Demand Side Platforms (DSP) and Social and infomercial content.
As part of this campaign we launched also a Rich Media banner, a very original format with an interactive banner with which the user could interact and even ask for information, using an integrated click-to-call button that increased the conversion rate..
During the two-month campaign, Prosegur registered a 30% increase I the leads received. The sales opportunities also raised 13% and 20% more contracts were closed.
Contact with us if you want to make your contracts increase by using the internet.
In this article you will find more details about our work for Prosegur as a performance agency:
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