English   |   Español

Get in touch

Garnier

LAUNCH OF GARNIER PURE ACTIVE EXFO-BRUSHER WASH / SOCIAL MEDIA

CHALLENGE

Our task was to build awareness and to boost engagement of Garnier’s new product, Pure Active Exfo-brusher.

STATEGY

We opted to center the campaign on two opinion leaders in the same age range as the target audience: the world prix motorbike riders, Pol Espargaró and Efrén Vázquez. We added two elements the target was passionate about: First, the Tuenti Racing team that was very popular at the time of the product’s launch, and secondthe main teenagers’ social network Tuenti.
To this mix we added some aspirational awards, that ”could not be bought with money“, such as getting access to the pit stops during the race, participation in champagne-giving ceremony, 200 tickets to the Pure Active grandstand and more.
The launch was held at a premium of Tuenti page via a sponsored event, that also included a photo contest and interaction with pilots.

RESULTS

We got more than 2 million clicks on the video of the event

If you want to promote your brand through social media campaign, contact us, and our team will give you the best ideas!

2.111.284

Views

367.832

Visits

Another case studies

Can we help you with your marketing strategy?

Call us (+34) 91 725 92 20 or fill in the form and we will get in touch.